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Ecommerce solutions for small business are the core of today’s business. In the past, a small business could survive without it. The limited market range and customer awareness kept their niche unique, so they have a selling point that can last longer. Today, that is not working.
The Internet has widened the market range of small businesses. It invites more business opportunities, yet forces many small-scale businesses to compete with others directly. The niche benefits they had in the past are no more. The consumer also becomes more aware of the product. Thus, small businesses need to make different approach by optimizing the online platform. That makes e-commerce solutions for small business, essential.
How to Choose the Best Ecommerce Solutions for Small Business
The importance of an e-commerce solution or platform for small businesses means you can’t use any platform you found randomly. It requires planning and many considerations, so you get the best ecommerce solutions for small business. What kind of consideration should we have in choosing the best ecommerce solution? Below we have listed several things you should look for from the ecommerce solution you found.
1. Price
People might say that quality is more than price. It is true. But, remember! Your business scale is small. You have no privilege to splurge your budget just for trial and error in choosing the ecommerce solutions services. So, make sure you choose the service with the price you can afford first with enough features to make your business run online. Once you upscale your business, you can also upgrade the platform.
2. Back-End Tools
Support from the service provider is also an essential thing you should consider to choose the ecommerce solution. It becomes a necessity for you who look for cloud ecommerce solutions. The cloud e-commerce platform depends heavily on the server and hardware provided by the service provider. Thus, the support and various back-end tools allow you to manage your online store and improve its performance.
3. Scalability
It is necessary to find an ecommerce solution that can grow with your business. Or, you can find the service that allows you to change and customize it as your business moves to the next level. You can use different services whenever your business grows. But, that is not efficient. You only waste your money that way. Plus, it will take more time to develop your online store, if you keep changing whenever you upscale your business.
Therefore, find the service that offers the customized ecommerce solutions feature. You can change it to match your condition. Furthermore, this kind of feature also allows you to save more money when you upgrade the platform level, instead of paying it in full with the new one.
4. Speed and Performance
Do you know why people leave your online store without buying anything? Price, bad customer service, or low-quality products are some of them. But, in most cases, they get bored and irritated because of the slow loading page.
It seems simple. But, the speed and smoothness of your online store performance is an essential part of the ecommerce solutions for small business. The internet has promised freedom and speed in getting information. So, a slow-loading online store doesn’t match that promise. That problem causes people to leave your online store.
Therefore, try to find ecommerce solutions that promise a high uptime and speed. It gives the best experience for the visitor. Moreover, the high speed and performance will handle the high traffic that could happen on your online store.
The Best E-commerce Solutions for Small Business, Retail and Wholesale
Based on all factors you should consider before choosing ecommerce solutions for small business for retail and wholesale, we have three examples of the best service you can try. They are only our favorite based on our experience and circumstances. So, you can freely choose other services that might have better features and match your business.
1. Shopify
Shopify is one of the top ecommerce solutions for small business. It has various sales features, top management tools, an app market, and many plug-ins you can use to optimize your online store. It uses the SaaS model, which is said to be the best design to create an ultimate online store. It also has 24/7 customer support, various payment methods you can integrate into your store, and a sync tool for your product that you want to put across sales channels, like Amazon or eBay.
2. Wix
Wix provides one of the best custom ecommerce solutions. This platform allows you to create various things and manage your online store as you want. The features and tools are abundant. Many templates are also available for you to use. Plus, it can create a mobile-optimized online store, which is necessary for today’s business market. If you are just starting to move your small business into an online platform, Wix is the best choice for you.
3. BigCommerce
This platform is a perfect choice for you who want to sell across platforms and channels. Moreover, it has one of the best scalable solutions, so you can keep using it while your business grows more. It also has many options of sales features, plus a skillful team will always be ready for you whenever you need help. In short, BigCommerce is the complete ecommerce solutions.
Benefits of Using Ecommerce Solutions for Small Business
So, why should you use the best ecommerce solutions? Here are some of the benefits you can get from the best e-commerce solution:
- Improve your market range,
- Increase your revenue,
- Lower operational cost,
- Easy to build a business reputation online, which holds a significant role in your business growth.
Conclusion
Ecommerce solutions bring nothing but benefits for small businesses. It improves small business efficiency and becomes a big help when a crisis attacks. You can see it when the COVID-19 pandemic attacked and many small companies had to close down their business because of the pandemic. Therefore, if you want to grow your business and reach your goal, there is only one thing you should do. Use the best e-commerce solutions for small business.
